100+ campaigns
Across 16+ LATAM clients
Managed Google Ads campaigns, audited accounts, and tested targeting and creative, supported by tracking and reports business owners could use.
Google AdsGTMLooker Studio
Vancouver, BC · Open to opportunities
Laura Alejandra Bonilla
I connect creative ideas with digital strategy.
A designer by training. A marketer through experience. I bring together the creative, analytical, and practical sides of getting good work out into the world.
From Google Ads and team leadership to content on the shop floor, I fit teams hiring in paid media, digital marketing, content and social, or campaign coordination.
Short on time? Quick profile guide ↗Paid mediaCreative contentAnalytics & tracking
100+ campaignsManaged at G&L Partners
Since 2018Working in digital marketing
English + SpanishConnecting across markets
01 / Selected impact
What that looks like
in practice.
Campaigns, content, and the work behind them. A few examples of where I’ve contributed.
6 locations
One consistent brand presence
Produce weekly digital and print flyers, create social videos from concept to publication, and coordinate content with store managers.
InstagramFacebookRetail marketing
143 → 244
Monthly transactions, Sep–Nov 2025
GA4 reported this increase during the case-study period. My work combined campaign optimization, event tracking, and performance reporting.
Google AdsGA4GTM
A closer look at the work
Retail, e-commerce, hospitality, and healthcare.
Langley Farm Market · Marketing internshipFrom the first idea
From the first idea
to the weekly shop.
I turn weekly promotions into social content and digital and print flyers, keeping the brand consistent from Instagram to the stores. My video work covers the concept, filming, editing, and publication.
Alongside production, I handle community responses and coordinate with store managers so the content reflects the customer experience.
Content productionSocial mediaFlyer designCommunity management
View current website flyers ↗Paid media & measurement
SMART-TEK
Connecting campaign decisions to the purchase journey through Google Ads, event tracking, and reporting.
Read the project
The work: Implemented events in GTM, reviewed search terms, tested ad copy, and assembled Looker Studio reporting across campaign and e-commerce data.
The outcome: The supplied GA4 report shows monthly transactions moving from 143 in September to 244 in November 2025. This is the reported change over the period, rather than a measure of the isolated effect of any single tactic.
Search & ShoppingGTMGA4
Visual identity & social content
Tierra de Agua
A consistent visual language for an ecohotel, using nature-led imagery and a considered content rhythm.
Read the project
The work: Applied visual hierarchy and an earthy palette across Instagram content, with photography and layouts that reflected the property’s identity.
The delivery: Branded social creatives and a coordinated feed, supported by content scheduling in Notion.
PhotoshopLightroomCanvaNotion
Meta campaigns & video creative
Hivy Dental
Educational video and native lead forms to support enquiries about aesthetic dental treatments.
Read the project
The work: Set up Facebook and Instagram campaigns using Meta Ads Manager, Advantage+, and native Lead Forms.
The delivery: Produced and tested vertical video and copy, using Canva, CapCut, and Adobe Creative Suite for the campaign assets.
Meta Ads ManagerLead FormsCapCut
02 / A little about me
My career isn’t
a straight line.
That’s useful.
I started in Industrial Design, learning to think about the person using a product—not just how it looks. That perspective has stayed with me through every role since.
At Cognizant, I went from supporting Google Ads customers to becoming a subject matter expert, training specialists, coordinating projects, and leading teams. I learned how to make complicated things clear, and how to help other people do their best work.
Agency and freelance work brought me closer to campaign decisions, tracking, and the business owners behind the numbers. Working in hospitality and retail in Canada added something equally valuable: seeing the customer experience firsthand.
Today, I enjoy bringing those experiences together. That might mean shaping a content idea, filming it in-store, improving a campaign, or explaining what the data tells us. I like understanding the whole picture—and taking responsibility for my part of it.
Core strengthCreative and analytical thinking
Working styleHands-on, from idea to delivery
CommunicationClear, collaborative, bilingual
03 / Why teams reach out
For hiring managers
Creative thinking, with the follow-through.
Someone who can move from the brief to the content, campaign, or report.
For marketing teams
A connection between content and performance.
Practical experience with both what customers see and how the activity is measured.
For growing companies
Comfortable wearing more than one hat.
Campaign delivery, stakeholder coordination, and customer communication in one background.
04 / Experience
A career built
by doing.
Design, customer experience, paid media, and leadership. Each chapter informs the next.
Jun 2026 – Present
British Columbia, Canada
Marketing Intern
Langley Farm MarketCreate digital and print marketing for six market locations, from social videos and weekly flyers to website content. Coordinate with store managers and maintain a consistent voice across community and customer responses.
Content productionInstagram & FacebookRetail coordination
Feb 2024 – Dec 2025
Colombia · Remote
Digital Advertising Specialist
G&L Partners COLManaged 100+ Google Ads campaigns for 16+ LATAM clients, alongside Meta Ads support, conversion tracking, and stakeholder reporting. Also translated business needs into user stories and acceptance criteria for a custom web platform, coordinated its backlog, and led release UAT.
Google AdsGTM / GA4Looker StudioUAT
Jun 2024 – Dec 2025
Vancouver, BC, Canada
Café Server → Bakery/Café Keyholder
Terra BreadsWorked directly with customers, then took on opening and closing, cash reconciliation, and daily operational problem-solving as keyholder from August 2025. This experience grounds my marketing work in the realities of customer service.
Customer experienceStore operationsTeam coordination
Jul 2022 – Dec 2025
Argentina · Freelance
Paid Media Analyst
Dinamica DigitalDesigned and optimized Google Ads search campaigns, refined audiences and conversion setup, and prepared monthly reporting to guide campaign decisions.
Google AdsAudience targetingPerformance reporting
Mar 2018 – Jan 2024
Buenos Aires, Argentina
From SEM support to team leadership
Cognizant · Google Ads projectProgressed through customer support, subject matter expertise, training, coordination, and operational leadership. The common thread: helping people understand the tools and use them well.
- Optimizations Team Leader
Managed resources, recruitment, task allocation, coaching, and reporting to senior leadership.
- Ads Support Backup Team Leader
Stepped into area leadership, supported a team of 12, and helped agents develop their skills.
- Project Coordinator and Backup Lead
Coordinated trainer schedules and worked across departments to address knowledge gaps.
- SEM Online Marketing Trainer
Developed training materials and delivered monthly programs for groups of more than 25 people.
- Google Ads & Google Analytics Subject Matter Expert (pSME)
Provided specialist support and maintained learning resources for customer-facing agents.
- SEM Online Marketing Specialist
Helped customers understand Google products, troubleshoot issues, and resolve enquiries.
Google AdsGoogle AnalyticsTraining & coachingResource planning
Earlier foundation · Design, service, and store operations
Mar 2017 – Feb 2018
Buenos Aires, Argentina
Store Manager
Muni AlmacénCoordinated staff, orders, inventory, and day-to-day customer service.
People managementInventory
Jul – Dec 2016
Bogotá, Colombia
Inbound Customer Service Representative
Convergys Intelligent ContactProvided technical support and customer service for the AT&T Latin America project.
Customer supportTroubleshooting
Feb – May 2014
Bogotá, Colombia
Industrial Design Intern
Ekotu Diseño InteriorDeveloped interior and children’s furniture proposals, supported client visits, and coordinated supplier quotations.
Industrial designClient requirements
05 / Tools & capabilities
The tools.
And what I do with them.
Practical capabilities developed through campaign delivery, content production, and team operations.
Paid Media &
Campaign Optimization
Campaign delivery
- Google Ads · Search, Display, Shopping
- Meta Ads Manager & campaign support
- A/B testing & audience targeting
- Search-term analysis
- Campaign audits & optimization
Marketing Analytics
& Tracking
Measurement & reporting
- Google Tag Manager
- Google Analytics 4
- Looker Studio
- Conversion tracking & data validation
- Performance reporting
Creative Content
& Brand
Hands-on production
- Adobe Creative Suite · Canva · CapCut
- Social content & video production
- Social media & community management
- Website content & SEO
- Brand consistency & retail marketing
Technical Delivery
& Project Coordination
Testing & delivery
- Business requirements & user stories
- Acceptance criteria
- User Acceptance Testing (UAT)
- Bug reports & release validation
- Feature backlog management
Leadership
& Training
People & operations
- Team leadership & coaching
- Training development & delivery
- Resource planning
- Cross-team communication
- Performance management
Everyday
Collaboration
Planning & communication
- Notion & ClickUp
- Google Workspace & Microsoft Office
- Stakeholder communication
- Client reporting & presentations
- English & Spanish
06 / Quick profile guide
The short version.
Short on time? Choose a question to find the most relevant part of my background.
A quick introduction
Why bring me onto your team?
I connect creative work with campaign delivery and measurement. My background spans Industrial Design, Google Ads, analytics, content production, and team leadership—so I can understand a brief, get the work done, and explain it clearly.
See examples of my work ↗07 / Role fit
Where I can contribute.
Choose the role your team is hiring for.
Campaign decisions with context.
I bring hands-on Google Ads management, account audits, testing, and reporting, supported by years of explaining the platform and coaching the people using it.
Relevant skills & experience
Google AdsA/B testingSearch termsMeta Ads support
G&L Partners, Dinamica Digital & Cognizant ↗A view of the whole customer journey.
I can connect content, campaigns, website updates, and reporting, while coordinating with the people responsible for delivering the customer experience.
Relevant skills & experience
Campaign coordinationWebsite contentSEOStakeholder communication
Langley Farm Market & G&L Partners ↗From an idea to something people see.
I develop concepts, film and edit social video, create promotional assets, and manage community responses. My design background helps me keep the work visually coherent and centred on the customer.
Relevant skills & experience
Video productionCanva & AdobeInstagramCommunity management
Langley Farm Market, Tierra de Agua & Hivy Dental ↗Measurement that helps people decide.
My experience centres on campaign measurement: defining tracking requirements, validating events and data, and turning performance into reports that non-technical stakeholders can understand.
Relevant skills & experience
GTMGA4Looker StudioData validation
G&L Partners & the SMART-TEK case study ↗08 / Education & certifications
A foundation I keep
building on.
Digital Marketing Diploma
Create Career College · Vancouver, BC
Business & Hospitality Foundations Diploma
SELC College Canada
Executive Program Certificate · Project Management
UADE Business School
Digital Marketing & Community Management
UCES
Graphic Design & Visual Communication
ICCT
Bachelor of Industrial Design
Universidad Autónoma de Colombia
Additional credentials
SEO II
Serving It Right
Recognition
Employee of the Semester SSA
2022
Meritorious Thesis
09 / Contact
Good work starts
with a conversation.
If this sounds like the kind of person your team needs, let’s talk. I’m interested in paid media, digital marketing, content and social media, and campaign coordination opportunities.